Category Archives: Internet Marketing

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As your trusted industry leader, Elixinol is committed to providing education and information about CBD, the cannabinoid system and the products we manufacture and sell. We also try to help you find suitable solutions based on the health challenges you face.

Athletes Leading The Charge On CBD Oil.

By Elixinol | Elixinol Product Reviews, Health Effects of Cannabinoids
Athletes and CBD: Why The Excitement? If you watched a press conference following a televised sporting event and you saw the star athlete using CBD while answering questions, how would…

A Historic Hall of Fame Nomination for CBD Advocate Leonard Marshall
A Historic Hall of Fame Nomination for CBD Advocate Leonard Marshall

History In The Making: Leonard Marshall’s Hall Of Fame Nomination

By Elixinol | Elixinol Product Reviews, When To Use CBD Oil
A Historic Hall of Fame Nomination for CBD Advocate Leonard Marshall   Legendary NFL player Leonard Marshall can add a new badge of honor to his storied career and life…

A naturally soothing CBD topical salve for targeted areas
A naturally soothing CBD topical salve for targeted areas

 

Introducing CBD Hemp Balm & CBD Topical

By amberley calvo | Cannabinoids Explained, Elixinol Product Reviews
Global CBD leader Elixinol continues its product expansion to meet its customers diverse needs with Hemp Balm, a naturally soothing CBD topical salve for targeted areas.   Each pleasantly scented application…

Product Review: Hemp Oil Drops 100mg CBD

By Andreea Macoveiciuc | Elixinol Product Reviews
Hemp extracts have been used for many health purposes throughout the ages thanks to their ability to promote overall wellness. Containing naturally occurring cannabinoids, hemp oil is extracted from industrial…

Packed with nourishing protein and essential fatty acids
Packed with nourishing protein and essential fatty acids

Product Review: Hemp Seeds 8oz. by Elixinol

By Andreea Macoveiciuc | Elixinol Product Reviews
Packed with nourishing protein and essential fatty acids, and suitable for a variety of meals and recipes. From smoothies and salads to breakfast bowls or desserts, hemp seeds are an…

CBD Extract in the Elxinol X-Pen 1000mg

By Andreea Macoveiciuc | Elixinol Product Reviews
The industry of CBD extract oil is rapidly growing, and more and more products appear on the market each month, so it’s easy to feel overwhelmed when having to choose…

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AliExpress Plugin – The Most Powerful Plugin

Premium built-in WordPress themes

Get The Most Powerful Plugin for AliExpress Affiliates!
Get The Most Powerful Plugin for AliExpress Affiliates!

Get the Plugin and Start Your Affiliate Business

Whether you are a veteran marketer or you just enter the exciting world of affiliate marketing for the first time, AliExpress Plugin is your perfect choice!

Ali Partnership is an international company working on global market and developing world’s first plugin for Ali Express affiliate program.

Our primary goal is to help affiliates worldwide to work and earn money with AliExpress partnership program.

Why Choose AliExpress affiliate program?

This world’s No 1 retailer offers its affiliates:

  1. Great commission with tens of millions of products
  2. 3.5% website conversion rate and $140 order amount – on average
  3. Rewards, bonuses and monthly performance incentives
  4. Constant help and support for all affiliates

Being the world’s biggest merchant, AliExpress has a really huge catalogue. It takes much time to select items for your own affiliate store manually. Besides, very few people have an experience working with AliExpress so far – its own affiliate program is new in the market. But we have a great solution for both problems.

Why AliPlugin is a perfect tool for AliExpress affiliate program?

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  4. It provides 30 day cookies and live stats, maximizing your revenues and making your work even easier.

A picture paints a thousand words, so just try the plugin right now on your first AliExpress webstore – and see for yourself!

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The Ultimate Guide to Cheap Web Content

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

Content, content, content! We all agree it’s important. We all agree it needs to be high quality. We all agree that  whether you’re paying in time or money, the cost is high. So what do you do?

A common solution to this problem is outsourcing. Yes it costs money, but there are some options that are cheaper than others right? And at least that way you aren’t spending all of your time trying to pull creativity out of nowhere…

Unfortunately, with outsourcing you’ll often find that…

* You rarely find high-quality writers straight away, and you’ll be throwing away time and money until you do (unless you use AffiloJetpack, where a selection of high-quality writers are already provided for you).

* Sometimes you’ll have to do so many edits that you may as well have written it yourself (especially with most cheaper options.)

* It’s harder to give your website truly unique content (anyone can get what you can from freelancers).

* Multimedia options are a lot more expensive than they need to be, especially getting videos created.

Don’t get me wrong: Not all outsourcing is bad. In fact, some freelancers are fantastic! But the ones that are can be hard to find at a good price, and not everyone can afford to put all their eggs into the “throw money at random people and hope for the best” basket.

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer


So this blog post is all about the different types of content you can create, and the best time/money value methods for creating them.

How to use this blog post:  This is a type of menu for your content creation, to keep the process simple and effective. Feel free to skim the headings each time you want to create a piece of content, select the best option for you, and then read the information underneath it for a deeper understanding.

So for each piece of content…

1. Pick a Keyword Before You Start!

I would just like to make a quick note about the importance of keywords for ALL content. It doesn’t matter whether you are writing a thesis, or taking a selfie — if you’re making it for your site, you need SEO. This is how you ensure your topic is relevant to your audience, and that people are looking for information on it.

If you haven’t already, head to this lesson on keyword research, and then use your best keywords as topics to base your content on. Otherwise you really will be wasting time creating content that people aren’t even searching for!

2. Pick a Content Structure

Once you’ve got a keyword to use as your topic, look below to figure out which content type would best suit that topic. You can create a post that involves more than one, but you should always have one as the focus to prevent overcomplicating it for yourself and readers.

A) Lists

ListList posts are extremely popular. Why? It’s easy for people to scan, and there’s a promise of options for the reader.

The last thing someone perusing the internet wants to see is a thick wall of text. Reading it will feel like wading through a waist-deep pool of molasses, while other sites could allow them to skim through content effortlessly like a gymnast on a trampoline.

Be the trampoline to your readers’ gymnasts — use list posts. From the moment they see the headline, they know that when they click through they’ll see multiple pieces of information separated out into bite-sized chunks.

List Examples:

  • The actionable list:
    • [number] ways to do ‘X’
  • The thought-provoking list:
    • [number] things that make you realize ‘X’
  • The resources list:
    • The [number] best tools for achieving ‘X’
  • The question list:
    • Have you heard of these [number] ‘X’?

B) “My experience”

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

Ever heard of, “monkey see, monkey do?” People like other people. If someone wants to hear about an experience, they want it to be a personal experience from a real human being (preferably someone as similar to themselves as possible), not just another marketer.

These stories are a way of brand-building, by allowing Internet-goers to “get to know” the person behind the brand. Promoting this personality can be as powerful as promoting the brand itself. You’ll need to think about how applicable this approach would be for your niche.

Using your own experience as a story will add a personal element to your content, which readers will be able to relate to. This can help you to stand out from the crowd, and endear yourself to your site’s audience. And if you think about it, it’s as easy as writing down things that have already happened.

‘My Experience’ Post Structure:

  • Think of an experience that could be relevant to your niche
    • If you can’t think of any, or you don’t have any for your niche, you could approach someone else for their story.
  • Use the 5 senses
    • Think if any are applicable to the experience (how did something feel, sound, look, taste, or smell) and make notes about it.
  • Include thoughts and feelings
    • Jot down notes on your thoughts at each point in the story, and if possible, your feelings.
  • Include a beginning, a middle and and end:
    • Beginning: Set a scene. Where are you? Who are you? What are you doing?
    • Middle: This is the main events of the story, and will usually be about three times the size of the beginning and the ending. Make sure to write at least 3 points to use throughout this part.
    • End: Leave them with a conclusion and a direction. Let them know what came of the experience for you, and how they could use your experience for their own gain now.

C) Reviews

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

Reviews are somewhat like “my experience” content, but less personal, more to-the-point. It’s also stronger for product promotion specifically (while “my experience” content is more for brand building).

Avoid writing reviews if you have no experience with the product. At the very least, you need to do some thorough research. Ideally, you want to have tried the product yourself.

Review Tips:

  • Make a pros and cons list
    • Include both, even if it’s a product that you want to promote. Honesty is a valuable trust-building asset, and without trust your reviews won’t mean much!
  • Compare products
    • Writing about how two similar products compare can be a win-win. Different customers will be looking for different features — this helps them find the best option for them, and you make a commission either way, as long as you have an affiliate link for both.
  • Include your affiliate links in optimal places
    • Think about the best placement for your link, so it appears just as the reader feels convinced that they have found what they’re looking for. Put yourself in their shoes when you think about this!

D) Actionable Advice

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer/ Actionable Advice
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

Above all, people need to know what to do. Ever heard the term, “make yourself useful”? Even if you choose one of the other content types, you still need to find a way to incorporate this element.

Actionable Content Tips:

  • Think of the common processes people need in your niche.
  • Write guides explaining how to do those things.
  • This works extremely well in conjunction with “lists” content (see “actionable” list or “resources” list above).
  • The more experience you can provide to back up your suggestions, the better.
  • If you don’t feel qualified, then do the research or ask someone who might know.
  • Ask yourself: If you were doing this for the first time, what would you need to know?

E) Comedy (Use Sparingly)

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

Sometimes you want to inject a pure funny bone-tickler into the Internet, especially if your goal is to produce link bait and build your brand personality as a light-hearted one.

The problem with this is if you over-do it, or you do it badly, it can detract from the sincerity of your brand.

The Best Ways to Use Comedy:

  • Link bait: Most commonly for use on social media
    • Memes
      • Viral images with different captions to endear them to your audience
    • General concept comedy images
      • General, non-viral images with captions that make a joke relevant to those in your niche
    • Comedy snippets
      • Niche-relevant one liners
    • ‘Vines’
      • Short, easy-to-digest comedic video clips; could be slapstick or “fail” videos
  • Can be combined with “my experience” content structure
    • Only do this if appropriate for your brand, i.e., relatable funny stories for the purpose of brand-personality building
  • Can also be combined with lists
    • “[Number] funny ‘X’ that will really make your day!”

 

3. Pick a Media Type

Ok, so you’ve got a keyword, and you’ve picked the best content structure for approaching the topic. The next thing you need to decide is which of the following media types you will use to get your point across. Don’t worry at this point about how to make them, that will be covered in point 4. Just choose which one you would like to progress with.

A) Written

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

Written media is the bread and butter of the internet. For SEO purposes, it is best to have a decent number of written articles or blog posts on your website.

Each of these need to provide value to site visitors and have a decent word count — at least 500-800, but the longer the better… if you can keep the quality up!

If you don’t have much written content on your site yet, then I would suggest starting with this before you move on to the other types.

 

Written content is most effective for:

  • List content
  • “My experience” content
  • Reviews
  • Actionable content

Written content isn’t as effective for:

  • Comedy

B) Images

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

You should always have at least one image to accompany your written content, but there are ways that images can be particularly useful as stand-alone content types.

Visual information is the quickest to absorb, and imagery is even faster to skim over than video, making it one of the most efficient ways to consume concepts.

This can make it very appealing to a lot of casual internet browsers, so if you’ve done quite a few written posts already, you may wish to consider trying your hand at one of these image content strategies.

Image content is most effective for:

  • List content (Infographics)
  • Actionable content (Infographics)
  • “My experience” content (Comic strips)
  • Comedy (Memes, comedic concept imagery)

Image content isn’t as effective for:

  • Reviews

C) Video

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

Video is often thought of as the hardest to make, and many people avoid it for this reason. This is very unfortunate, as video is a very powerful medium!

One of the best advantages is that it instantly personalizes your content when you add voice. There is a person, your audience can hear you (or whoever you’re filming) and you can show them what you’re talking about without having to take a million photos.

The other advantage is that video is great for uploading to third-party sites, such as YouTube or Vimeo. This spreads your reach, as people sometimes choose to skip search engines, looking for media instead by searching directly on these sites.

Video content is most effective for:

  • “My experience” content
    • Storytelling
  • Reviews
    • Verbally describe your opinion of a product; show it if it’s a physical product
  • Actionable content
    • Demonstration videos are particularly useful
  • Comedy
    • “Vines” (short funny videos, particularly slapstick), “fails”, or well-known comedic concepts

Video content isn’t as effective for:

  • Lists

***Tip: If the audio works by itself (e.g., you’re describing a process or talking through a review), then you can even save this as an audio clip, and upload it as a podcast. That way, you’re getting two pieces of media for the cost of one.

 

4. Pick a Creation Method:

So how do you do it? You don’t want to spend too much time or money if you don’t have to. Unfortunately, there are no magical little content goblins to spin gold out of PLR articles.

So although it ultimately comes down to your priorities. I can tell you your options and give you an idea of the best direction for you.

A) Writing:

When it comes to written content, you have three main options:

Do the Writing Yourself

This is the best option if you can manage it. It costs you nothing, you know it will be original, and you’ll naturally get personality and consistency across your site.

Just make sure to do your research so you know what you’re talking about, stick to the keyword as your topic, follow the content structure type from step 2, and you should be fine!

Get Others to Write for Free

If you don’t have the time to write your own, or you aren’t confident, this is your next best option.

So, freelancers will cost you money, but here are some sources that might not for once-off content or an interview:

  • People who work in your niche in your area
    • For example, If you are in the weight loss/fitness niche, is there a personal trainer at a gym nearby who would write something for you or let you interview them? I have personally had success with this.
  • Students studying something to do with your niche topic
    • For example, If your niche was dating related, you could see if a local psychology student might write something for you, or at least answer some questions for you.
  • Friends/family/consumers who can contribute something of value to to those in your niche, such as a review, a recipe, a technique, or even just an opinion.

People often like the idea of being published online and being able to show others, or even use it as a reference point if they’re students who want to showcase their work!

Now, I’m not suggesting that you can assume that others will write for you for free! No one likes a moocher. This is more about finding and approaching people that might want to do a stand-alone piece for you; the list above are just good places to look.

Also, if you are lucky enough to find someone who likes to write for you on multiple occasions, then you really should find a way to compensate them for their time and effort — especially if (or when) your website is bringing in an income!

You’re not going to be able to use this as your sole source of content. But it’s definitely worth a try for the occasional piece, even if the best you get is a voice-recorded interview that you have to write out – at least you know the knowledge is sound and it requires less creativity on your part.

Pay a Freelancer

If you are (at least somewhat) money rich but time poor, then outsourcing really is the best option for you.

Start by going to a freelancing network site like Upwork — I have used the following process myself for finding freelancers on Upwork.

  • Search for “your niche topic” + “writer” or “blog writer”
    • E.g., “Weight loss blog writer”
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer

 

  • Select your settings. My suggestion is:
    • Individuals
      • You always know who you’re working with and the work is more likely to be consistent. Companies tend to employ an assortment of writers and you have more middlemen to go through.
    • At least 4 stars
    • At least 5 reviews
    • Specify an hourly rate to fit your budget
      • I wouldn’t go any lower than $15 or higher than $40 for reasons of quality vs. value.

Make sure to read their profiles, as this will usually give you a brief indication of their competency as a writer. If there are obvious mistakes here, see it as a red flag and give them a wide berth. If it’s well written and appealing, give them a go.

It’s also a good idea to look for mention of your topic in their description of what they’re done previously or what their interests are.

B) Images:

Basically there are two main ways to get images. You can find them for free if your requirements are simple, or you can buy them online if you have something more complicated in mind.

Either way, you need to make sure you aren’t stealing them from somewhere you shouldn’t be. Also, different sources are better for different types of images.

Best sources for free images (best for simple concept images to accompany written content)

The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
The Ultimate Guide to Cheap Web Content, for the Lazy Marketer
  • Screenshots (2 options)
    • Use a browser extension, such as Chrome’s ‘Awesome Screenshot
    • Use the ‘PrtScn’ button on your keyboard, then crop it with paint.
  • Take your own photos! All you need is a basic camera, or even a phone camera.

Best sources for paid images (Best for more complex blog images, or stand-alone visual content)

For more complex images for your blog, either get them designed for you on Fiverr, or select something ‘as-is’ on photodune or another stock photo site.

***Tip: Adding titles over images makes a great ‘title image’. This is really popular on the likes of Pinterest. You can either add a title over free images you’ve sourced, or pay someone from Fiverr to do it for you. — This is the artist I would suggest for title images.

C) Video:

The recording is the easiest part to do yourself. Whether you are filming an instructional video, an interview or something else, there are definitely cheap methods of going about it. This is not worth paying a videographer to do when you can do it so quickly.

Best devices to record yourself with

  • Webcam
    • Best for reviews and ‘my experience’ posts
  • Phone camera
    • Best for interviewing people, comedy videos, or demonstration videos
  • Personal camera, if you have one
    • Suitable for any type of video creation
  • Screencapture such as Camtasia (or Screenflow for Mac)
    • Best for reviews or demonstration videos (if what you are demonstrating is online)

The trick here is to get the editing done by someone else. This is the hard part, as well as the time-consuming part. By doing the filming yourself, then getting your project edited by an expert, you keep the best time/money/quality ratio that you can.

Best Sources for Video Editors

  • Fiverr
    • You can outsource this fairly cheaply on a freelance network like Fiverr once again.
  • Candidio
    • You can also try out Candidio, a service tailored to perform exactly this purpose. You film cheaply on a phone or webcam, and then Candidio can edit it up for you!

 

5. Rinse and Repeat

So by this point, you have a topic, a structure, a medium, and a method for creating your content, and all you have to do is do it!

You can use this process over and over, trying out different combinations for different keyword topics and filling your website with helpful, diverse media that will attract traffic and commissions.

A final tip: Don’t forget to share what you do with social media. You can post your latest article, image, or video to social media while checking your site analytics in AffiloTools. Check out the social module yourself, and broadcast your fantastic new content.

As always, feel free to comment below. Let me know:

  • What’s particularly useful to you?
  • What you would like to know more about?
  • Are there any tools you use that I haven’t mentioned that could help people with their content creation?

Happy web content creating!

Click Here For More Info On “The Ultimate Guide To Cheap Web Content, For The Lazy Marketer”
9 Comments Add your comment

    • Reply Sidney Raphael1082 days ago There are lots of programs and plugins that do most of this work for you.

      Melissa Johnson1082 days ago Hi, Sidney!

      Would you mind sharing some of your favorite programs and plug-ins and what they do for you?

    • Reply Jane 1080 days ago After the last Google Panda update, I don’t know if is healthy to use a software that generates content, is not better to use your own mind to do this? We all know that a website can have success if you know very well the niche that you act in so be more original please.

      Melissa Johnson1078 days ago Hi, Jane —

      You’re right, automated content is risky, at least where words are concerned. It could wind up being gibberish. However, online software that automatically helps you create images and videos can be useful because you’re still in control of the creative process, just like you’re in control when you hire freelancers.

      Gina Broom1073 days ago I agree Jane! That’s why all methods I’ve mentioned in the blog post are about the easiest ways of creating original content. 🙂

      More power to original content creators!

  • Reply Peter Mantu1071 days ago Hi all, I don’t know how I came across this post but I must say I am glad I did. There is just enough information in this post to make one successful with this SEO business…I really appreciate the quality of information and layout of the post itself. I read the whole post and this just proves that Gina knows what she’s talking about. I hope I am not the only one who realized that it’s a PERFECT example of what it entails.

    I am currently working on an article which I will definitely share with all once I am 110% satisfied that it’s ready for the public eye. Hint: I used what is called the “Skyscraper” method of finding topics/articles which have already received a huge buzz and creating something similar and unique, but 10 times better.

    Thanks Gina for this lovely post…I will sure return in the near future.

    Gina Broom1064 days ago Hi Peter!

    I’m so glad you found this post useful. 🙂

    If you ever have any questions about the post or any related topics, you can always feel free to ask.

    Best wishes with your content creation!
    – Gina

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How To Identify Affiliate Sites

How To Identify Affiliate Sites

Click Here For More Info On-How To Identify Affiliate Sites

 Affiliate marketing can be quite subtle – most people using the Internet are unaware that affiliate marketing exists, yet it’s the reason behind a lot of the content on the Internet; therefore one of the first things you should learn when getting started as an affiliate is How To Identify Affiliate Sites. Once you start to spot affiliates you’ll realize exactly how pervasive affiliate marketing is, and it might just give you ideas for your own affiliate business!

Affiliates In Paid Search Listings

One of the places where affiliates are most obvious is in the paid advertisements on search engines like Bing or Google.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

These affiliates will be promoting their websites through these advertisements, paying for each person who clicks on their ad.

The idea with this sort of marketing is that the money they earn in affiliate commissions is enough to pay for these advertisements, with a bit left over. However, because they have to pay for you to visit their site, you’ll often find that they’re a little more to the point than affiliates who don’t have to pay for their traffic. (You can read more about why this might be, in our overview lesson on PPC Affiliate Marketing)

Let’s take at an example from a Google search on the phrase “learn guitar”.

Look at the search results in Google: the ads along the right hand side of the page are clearly marked “Ads”, otherwise known as paid advertisements.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

Depending on what you search for you might see ads in this list that have been placed by merchants themselves rather than affiliates; however, in this particular example it would appear that most of these ads have been placed by affiliates.

Telltale signs that an ad has been placed by an affiliate include any mention of reviews… there’s always the favored affiliate catchphrase “Don’t buy anything until you’ve read these reviews!”

These are very obvious affiliate ads. Another favorite affiliate hook is the mention of a “scam” – for example “Guitar lesson scams”.

Nobody likes to be scammed, and everyone loves a scandal, so a lot of advertisements use this “scam” hook to get people clicking. Lets’ take a look at this ad in action

How To Identify Affiliate Sites
How To Identify Affiliate Sites

(To take your own look, go to [Link no longer available])

This site appears to be a review site built to target more than just the ‘guitar lessons’ affiliate market – however, let’s take a look at just the ‘guitar lessons’ page: at the top of the page they have a summary of the reviews, where they’ve given a number of affiliate products ratings out of five stars with a couple of brief points. If the visitor clicks on this link they’ll be taken to the merchant site through the affiliate’s affiliate link. These brief reviews at the top are a good way to grab people who are just looking for products to research and don’t want to spend time reading reviews.

If you look a little further down the page you’ll see the “full reviews” of the products, for example “Learn & Master Guitar”.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

All the links on this page are affiliate links. An affiliate link is a link that (generally) places a cookie in the visitors browser to say to merchants “This visitor, X, came from affiliate Y’s link”. This helps the website track affiliate sales, and means that if the visitor comes back to buy at a later date the affiliate will earn a commission Affiliate links don’t harm the visitor in any way – the visitor doesn’t end up paying any more for the product than if they bought directly from the merchant – in fact the affiliate actually helps the visitor to find a product they were looking for.

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Affiliates In Natural Search Results

Not all affiliates choose to promote their websites through paid advertisements, however. A lot of affiliates rely on traffic that comes from normal search results in the search engines.

We call these search results “organic” search results, or “natural” search listings. You’ll also hear people talking about SERPs, which is short for “search engine results pages”.

For those of you who are new to these terms, the difference between natural search results and paid search results is that with the natural search results your listing is free, but you have a lot less control over how and where your website appears.

The natural search listings are the sites that the search engines deem to be most relevant to the particular search term, ranked in order of relevance. The problem for webmasters is that we never really know what the search engines are thinking; all we can do is guess and try to make our websites look as relevant as possible.

This gives rise to a whole area of Internet marketing called Search Engine Optimization, which we cover in other parts of Affilorama. But for now let’s take a look at affiliate sites that seem to be doing well in the SERPs for the term “dog obedience”.

It can be a little more difficult to spot affiliates in the natural search results because they tend to be a little subtler than in the paid search results. We’ve got a few here which look like they could either be affiliates or merchants selling their own lessons. For example below http://www.barkbusters.ca is a merchant site, but sites like http://www.dogobedienceadvice.com or http://www.dog-obedience-training-review.com could be either merchant or affiliate sites.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

Reviews, free advice, and “learn the best way” are all tried and true methods affiliates employ to gain traffic, so let’s have a look at the site offering “free obedience training advice”, http://dogobedienceadvice.com.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

If you take a look at the front page for this site you can see that it seems to follow a fairly similar formula to the last website we looked at.- up front they have a review of their ‘Top Dog Training Guide”, and further down the page we find more reviews to other top ranked products. All links to these guides will be affiliate links.

Since this is an SEO site there must be more content here – you can see that on the left panel there is a list of articles about dog training: how to deal with jumping dogs, stopping chewing, digging and so on.

If you click on “Dealing with a whining dog” you’re taken to a page with a lesson on stopping your dog from whining. And here go those recommended products again!

How To Identify Affiliate Sites
How To Identify Affiliate Sites

Let’s take a look at one more affiliate site from the natural search listings, this time from Let’s find another affiliate site in the natural search listings. I’ll do a search for “Pet training” in Google.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

If you follow through to the first listed item you can see, down the right hand side, that they’re promoting a number of pet training eBooks.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

You can tell they’re likely to be affiliate products because if you were to click on them you’ll be taken to a completely different site; if you hover over the links you’ll (sometimes) see in your status bar (at the bottom of your browser) that the link looks a little convoluted, with hop.clickbank.net in it.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

That means that the product comes from ClickBank — an affiliate network. You can also see some ads on the side that look like affiliate products too. This site doesn’t seem to offer any reviews: they simply have a “recommended” column and some ads.

How To Identify Affiliate Sites
How To Identify Affiliate Sites

Lesson Summary

In this lesson you’ve learned:

A few things you can use to spot obvious affiliate sites:

  • How some affiliates are making money in a few different markets
    • Deriving traffic from paid search listings.
    • From the natural search listings.
  • Sites comparing and reviewing products are often affiliate sites
    • Sites promoting products or services they did not create are often affiliates
    • Catchphrases like Reviews” “ratings” “learn the truth!” “scams” etc, often indicate affiliate sites.

 

 

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Infograph: The 80/20 Guide to Finding the Perfect Ecommerce Platform

Finding The Perfect eCommerce Platform
Finding The Perfect eCommerce Platform

The 80/20 Guide to Finding the Perfect Ecommerce Platform – An infographic by the team at Ecommerce Rules

Embed The 80/20 Guide to Finding the Perfect Ecommerce Platform on Your Site: Copy and Paste the Code Below

1. The Retail Entrepreneur looking to start a fashion retail company

Characteristics:

  • Aims to create a new brand
  • Seeks an easy-to-implement platform that is expandable as well
  • Lacks exposure: current customers are friends and family
  • Features wanted: discounts, free shipping, and other promos

Best Ecommerce Platform: Storenvy

Storenvy has created a powerful niche in its fashion-oriented community.  While many platforms such as Shopify allow you to create a beautiful storefront, only Storenvy is FREE and has a highly trafficked marketplace that will buy your products from day one.

This is HUGE!  It’s the difference between selling products from day 1 vs. struggling to drive traffic and customers for your store.

Pros:

  1. Free
  2. Easy set up – no developer required
  3. Easy customization (for colors, logos, and styling)
  4. Access to highly targeted marketplace
  5. Deep social integrations
  6. Can use your own domain
  7. Available API for advanced customization

2. The Fashion Blogger looking to sell clothing from their closet

Characteristics:

  • Wants a cost-free platform
  • Easy to set up: no online selling experience required
  • Looking to sell to a fashion-oriented marketplace
  • Has a fashion blog with an audience that is ready to purchase

Best Ecommerce Platform: Posh Mark

As a fashion blogger, you need a solution that will take care of EVERYTHING for you: credit card processing, item listing, customer marketplace, and shipping.  All you should focus on is your fashion blog and taking pictures of your clothing.  Well, this is exactly what Posh Mark does!

Sure Ebay allows you to list your items and Storenvy has a big marketplace as well, but Posh Mark excels in its simplicity and it’s super highly targeted marketplace.

Pros:

  1. Free
  2. Easy set up – no developer required
  3. Access to highly target marketplace
  4. Deep social integrations
  5. iPhone friendly
  6. Shipping is taken care of

3. The Corporate 9-5’er looking to start a side business

Characteristics:

  • Has a stable income
  • Has money saved up to invest in a company
  • Seeks long-term growth as opposed to short term gain
  • Open to selling whatever will generate profits

Best Ecommerce Platform: Shopify

Shopify is an easy-to-setup yet robust platform that is in the same league as Volusion and Big Commerce.  What makes Shopify stand out from its competitors is its great customer service and extensive marketplace for apps, which allow you to infinitely expand features for your store.

As a corporate 9-5’er, you have a stable income and your nights and weekends to work on your side project.  This means you have the time and resources to learn about SEO, social media marketing, and conversion optimization for ecommerce stores to gradually improve your store on a continuous basis.

Pros:

  1. Many themes to choose from to create a unique store
  2. Easy to set up – no developer required
  3. Easy customization (for colors, logos, and styling)
  4. Vast app store to add on features
  5. Can use your own domain
  6. Available API for advanced customization
  7. Included blogging platform
  8. Robust CMS to track customers and market to them
  9. 24/7 customer support
  10. Easy international shipping

4. The Lifestyle Designer looking to build a drop-shipping company

Characteristics:

  • Aims to build a lifestyle business
  • Needs a platform that is easy to set up, customizable, yet doesn’t require a developer
  • Wants to minimize hours worked
  • Needs a solution that links order processing, inventory, and shipment

Best Ecommerce Platform: Shopify + eCommHub

Although drop-shipping has many benefits: no inventory, sell someone else’s product, someone else handles shipping and fulfillments, it does come with it’s fair share of challenges: order processing, inventory management, product fulfillment, and customer service.

When building a lifestyle business, it’s important that you adhere to the following principles:

  1. Stay lean
  2. Keep costs low
  3. Automate EVERYTHING

While Shopify is a great platform for any entrepreneur, it doesn’t quite have the order routing features that are needed by default, which is why it’s so great that Shopify has an extensive app store.  eCommHub is a Shopify app that simplifies the customer fulfillment process when working with multiple drop-shipping companies.

Pros:

  1. Many themes to choose from to create a unique store
  2. Easy to set up – no developer required
  3. Easy customization (for colors, logos, and styling)
  4. Vast app store to add on features
  5. Can use your own domain
  6. Available API for advanced customization
  7. Included blogging platform
  8. Robust CMS to track customers and market to them
  9. 24/7 customer support
  10. Easy international shipping
  11. Simplifies operations and management between retailer and drop shipper

5. The Artist/Designer looking to sell do-it-yourself items online

Characteristics:

  • Wants a platform that is cost free
  • Easy to set up: no development experience required
  • Looking to sell to a marketplace that wants do-it-yourself/one-of-a-kind products

Best Ecommerce Platform: Etsy

Etsy is to do-it-yourself products as Storenvy is to fashion/cute products.  Not only is Etsy free to use and easy to set up, it boasts the leading marketplace for users that want one-of-a-kind, do-it-yourself products.

You may be asking, “Why don’t I just use Storenvy to sell my one-of-a-kind products?” Well it’s true, you absolutely could, but to maximize your exposure and target the right audience, Etsy is definitely the place to go.

Etsy is the home for arts and crafts, vintage clothing, and handcrafted jewelry.

Pros:

  1. Free
  2. Easy set up – no developer required
  3. Access to highly targeted marketplace

6. The Internet Entrepreneur looking to build the next Fab.com

Characteristics:

  • Aims to raise funding
  • Is an engineer or has an engineer on the founding team
  • Needs a robust system that is infinitely expandable
  • Looking to create an innovative shopping experience for an untapped market

Best Ecommerce Platform: Magento

An Internet entrepreneur is not looking to build a lifestyle business; rather, you’re looking to build the next breakthrough store, such as Fab.com.  An Internet entrepreneur aims to raise funding and has an engineer on the founding team.  This is why Magento is the perfect platform to build your store.

Magento is infinitely expandable, allowing you to create innovative customer experiences that revolutionize the online shopping process.  The goal is not to do what others have done; rather, it’s to innovate and create a new way to shop online.

Pros:

  1. SUPER customizable
  2. Innovation friendly: create unique features that no other platform has

7. The Stay-at-home Mom looking to generate some more income

Characteristics:

  • Has time to sell items online but doesn’t have online marketing expertise
  • Needs a super simple platform
  • Looking for a huge marketplace that is ready to buy
  • No up front costs

Best Ecommerce Platform: Ebay

Moms understand how swap meets or garage sales work, so they’ll understand how Ebay works.  Furthermore, moms are usually looking to make some quick cash on the side (short term gain) as opposed to building a business selling products (long term gain).  For this reason, Ebay is the best platform to sell your kid’s old stuff: video games, music equipment, toys, stuffed animals, sporting goods, and even school supplies.

Pros:

  1. Established marketplace that will buy anything
  2. Easy to set up
  3. Free

8. The Innovator looking to test their product

Characteristics:

  • Aims to build a brand new, revolutionary product
  • Doesn’t have the capital to complete the product and begin manufacturing
  • Needs to easily test to see if people will buy the product

Best Ecommerce Platform: Kickstarter

Kickstarter is an innovators dream come true.

The Lean Startup Philosophy teaches us to sell before the product is finished.  The goal is to find out if people will buy the product and receive feedback as fast as possible.

Kickstarter takes the Lean Startup Philosophy one step further and provides a platform where an innovator can raise funding, sell the product, and get press – all before the product is complete and ready to ship.

Pros:

  1. Raise funding
  2. Sell your product before it’s complete
  3. Free
  4. Easy to set up
  5. Get press opportunities
  6. Deep social integrations
  7. Highly targeted marketplace

9. The Unemployed in desperate need of money

Characteristics:

  • Needs money now
  • Not looking to build a long-term business
  • Does not understand online marketing

Best Ecommerce Platform: Craigslist

If you’re in desperate need of money, then Craigslist is the best place to sell the stuff you own that you don’t want anymore: sell your old bike, your old TV, or your old furniture.  It’s great because the people shopping from you are local and can pay you in cash in person.

Pros:

  1. Local marketplace
  2. Get paid in cash now

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6 Ways To Optimize Your Shopify Store To Increase Sales

Shopify Optimization Lessons
6 Ways To Optimize Your Shopify Store.

6 Ways To Optimize Your Shopify Store To Increase Sales

Shopify is quickly becoming one of the most popular ways to sell online. Whether you have a huge online outpost or just getting started, you will want to make sure your Shopify store is working for you and not against you. While this blog post is geared towards Shopify

Here are 6 Ways To Optimize Your Shopify Store To Increase Sales

Before we get into the nitty gritty of it all, let me make one thing clear. The only way to increase online sales is to increase your traffic from the right people.

  1. Connect To Pinterest
    According to Shopify, Pinterest is the second largest source of traffic to Shopify stores. And when they get to the shopify site, they are actually spending money. The average transaction is around $50.  Beyond that, Shopify is special because they have a partnership with Pinterest that allows you sell directly on Pinterest with “buyable pins”. Don’t underestimate the power of Pinterest for ecommerce. People browse Pinterest for things to do, make, and buy.
  1. Add a Facebook Store
    Besides shopping directly on your store or through buyable pins on Pinterest, you can allow your fans and followers to buy directly through Facebook as well. Setting this up is easy. All you have to do is enable the Facebook store within the back-end of your Shopify store and bam you have a functioning Facebook store. The ease is nice, but what makes it even more powerful is that you can do direct advertising to possible buyers or old buyers. Because you will be advertising within a Facebook link and not sending that traffic to your website, the cost per click will actually be lower. Yes, Facebook will reward you for keeping the traffic within their network. They don’t want people leaving and you can use this to your advantage.
  1. Blog Regularly
    This is just plain solid advice for all sites. Blogging is one of the best ways to increase your traffic on social media sites and search engines. What’s nice about blogging is that it increases the entry points into your website. Each blog post is a landing page and each blog post gives you an opportunity to sell to someone. Think about broad topics that relate back to the products you are selling as well as product specific posts. Then share, share, share.
  1. Follow A Content Marketing SEO Strategy
    This is the strategy we use for our clients and it works. A content marketing SEO strategy uses content as the back bone of the strategy. It incorporates targeted keywords, updated content and best practices for titles and meta tags. You can learn more about our strategy on this series of posts I wrote. But whatever you do, keep in mind that your site should be content heavy for best results.
  1. Create Robust And Keyword Friendly Descriptions
    Speaking of content, the descriptions you use matter. You want to entice your visitor to buy from the description, but you also want to make sure that it is search engine friendly. Remember those keywords you came up with above for your content marketing strategy? Use them here. You can also think about infusing your descriptions with your voice to make it fun, serious, educational or whatever fits your business.
  1. Use Photos That Help You Sell
    Photos on ecommerce sites should be a selling point. But they need to work on your site and on social sites when you share them or when others share them. I think real life photos work really well for many products so in addition to your standard product photos, think about real life uses so that your customer can imagine themselves using it. Real life pictures also work a lot better on social and as you know social drives sales and traffic.

BONUS: Plugins are your friend.
Plugins can enhance your site. While each site will need a customized approach, here is a great list to get you started on your plugin journey.

Do you have a shopify site? What tips can you share?

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WordPress Store Builder/ Integrates 7 Major Affiliate Networks!

MultiStore Builder -Create Unlimited Affiliate Authority eStores

The First Ever WordPress Store Builder To Integrate 7 Major Affiliate Networks!
(Including Amazon, Aliexpress, BestBuy, Walmart, Ebay, Shopify and Envato!)
Unlike other store builders, MultiStore Builder allows you to instantly fill your store with thousands of the most unique, in-demand products from 7 major affiliate networks at once. Which means:
  • Your visitors have more choices (and are more likely to actually buy something from your store)
  • You’ll have more keyword rich webpages in Google (which means more free traffic)
  • You’ll beat other affiliate competition with more products on offer and more visibility in Google, (you’ll get more traffic)
  • You’ll be a true niche authority (which means more trusting visitors and even more sales)
  • You’ll offer the lowest price online guaranteed now.
Build Stores From 7 Networks ‘All-In-One’ Fast
Select individual products or ‘one-click’ bulk import products from Amazon, Aliexpress, Envato, BestBuy, Walmart, eBay, and Shopify
The Multi Store Builder make it easy for you to share the products on your e-Store to social media websites and we’re also providing you with training to get traffic.
Not only can it import the reviews of any product into your stores, but it comes with the option for real visitors to leave comments on your store as well.
Instead of choosing between an ‘Amazon’ or ‘AliExpress’ store…users can use any combination of affiliate networks in just one site.You can set up full store lines or list individual products from a single network
Click Here For More Info On “The First Ever WordPress Store Builder To Integrate 7 Major Affiliate Networks!
Bottom line is …
MultiStore Builder Is The Only Store Builder You’ll Ever Need Now And In The Future!
Visitors click your affiliate links and you get paid fat commissions from big commerce stores like Amazon, AliExpress, etc when your visitors buy – WITHOUT you doing any fulfillment at all!

 

Comes With “Built-In” Traffic And Fool-Proof
Traffic Training
Supercharged SEO – optimized product listings and 3rd party reviews easily attract thousands of long-tail buying keyword searches for the products you’re promoting!

To further over deliver, when you grabMultiStore Builder today, I’ll be throwing in 4 ADDITIONAL SPECIAL BONUSES for FREE.  

They have been hand-picked to compliment the ecommerce store you’ll be launching soon to make an extra part-time income for you…

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Marketing – What does your market want?

Marketing - What does your market want?
Marketing – What does your market want?

Knowing who your market is and what your market wants is crucial to successfully promoting or attracting people to your site; in this lesson we’ll investigate just What Does Your Market Want?

No market research is complete until you’ve had a good look at the people and issues that make up your market. Thorough research into the “people side” of your market can help you in several ways:

  • You may discover keywords that weren’t immediately obvious when you just looked at keyword search volumes
  • You can determine what your market is thinking, target it better and improve your results!

Every market has common concerns and recurring themes, issues and problems that people need answers for – things that drive them to the Internet for information; the role of the Internet marketer is to find out what these things are and provide solutions.

Finding what people need

As a marketer you can usually make an educated guess as to what the concerns of your market are but, unless you already know a lot about your market, the only way to really get inside the head of your audience is to go in and see what your market is talking about.

The first place that most affiliates look is at the search volumes for relevant keywords. If, for example, you were thinking about creating a site about chicken recipes you would plug “chicken recipe” into your keyword research tool (such as the excellent Traffic Travis) or search engine of choice and see what sort of chicken recipe keywords most people were searching on.

(Learn how you can uncover the most effective and relevant keywords in our lesson on How to do Keyword Research!)

Forums: the more personal approach

Although keyword volumes are a great way of getting a general overview of your market, the real power of market research comes from being able to speak directly and specifically to the problems your customers have.

One really good source to get a more in-depth look into your market are online forums. Forums give you a chance to view and discuss, and get a really good feel for, the relevant topics and concerns of your market; they can also often give you ideas for related topics for articles and marketing angles you not have thought of.

To find forums just type your topic and “forum” into Google. Before diving in completely be sure to take a quick look to check if there are many people talking and whether the forum is well-organized; if not, move on to the next one – if you’ve gained a bad impression of it, chances are other people have too.

Once you’ve found a suitable forum then even looking at the forum’s index page can give you good ideas for topics for your website, much like we got from looking in Google or Yahoo.

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Digging Deeper

One you’ve god some good ideas for general categories from the forum, dig into the topic a bit to see what people are really talking about; find out what sort of questions they’re asking – if you know what your market’s asking, you’ll be able to answer (or, at least, acknowledge) their concerns on your website.

Remember, though, if you take these new ideas and go back to your keyword research tool you may be a little disappointed by the search volumes. You need to decide yourself whether it will be worth pursuing, but remember that more targeted nice search terms tend to convert much better than more general search terms, and it’s easier to rank highly in the search engines.

Demographics

“Demographics” is a nasty sounding word, but if you really want your audience to listen to you, you should pay attention to who they actually are. Researching can attain some of this information, but a lot of it might just be “common sense”. Think about the following and then try to keep these ideas in mind when you design your site.

  • Age: How old are your readers? Are they mostly young, mostly middle-aged, or do they come from several age groups? The language you use with a younger person may differ from how you talk to an older person; similarly, you may want to consider site design/layout – e.g. making the text size on your website bigger for older visitors.
  • Gender: Does your site cater to mostly men or mostly women? It probably won’t surprise you to know that the two genders like different things and respond in different ways. If you have a gender bias on your website be sure to target accordingly; also don’t design your site to look overly masculine or overly feminine if you’re targeting both genders!
  • map

    Location: The largest online market is the US, but if you’re also targeting other countries you don’t want to alienate them by filling your site with US-centric content; however, we highly recommend sticking with American spellings.

  • Prior Knowledge: How much do your visitors already know about your topic? Are you throwing them in the deep end, or are you boring them with basics? Are the people looking to buy the product “newbies” or more experienced? Target your content accordingly.
  • Expectations: Once they’ve arrived at your website, what are they expecting to find? If there’s a large gap between their expectations and what they think you’re offering at first glance, they’ll click the back button and scoot right out of there.For example: if they’re expecting lessons, don’t offer them reviews; if they’re expecting an informative article, don’t hit them with a hard sales pitch.You might say that it doesn’t matter if someone hits the back button immediately – after all, at least some people will stick around – but remember that Google looks at your “bounce rate” to see whether people are finding useful information on your site. A high bounce rate can mean lower search engine rankings. Carefully wording your “title” tags can help mitigate or prevent this, so make sure they’re an accurate representation of the actual content of your page (while still tackling your keywords!).
  • Needs: A lot of affiliates go overboard providing information into the background of their product, the history of their product, uses and testimonials for the product, without realizing that all their customer really wants to do is look at the product! Conversely, a site might provide product images and specifications galore, but not realize that their visitors really want reviews and opinions to help make a decision.Think about what your visitors want and need to help them make a purchase.
  • Competition: Where might have your visitors previously gone? Make sure your site measures up to the competition – more polished designs, better targeted information, maybe offers your competitors don’t have – remember that people don’t just visit one website, they shop around.
  • Tone: You wouldn’t build a website for high-end, expensive jewelry and decorate it with lots of cartoon characters and exclamation marks and you wouldn’t speak to young children using really big words – these things aren’t appropriate for their market.
    This is one of the most “common sense”, yet possibly one of the hardest, aspects to understand – make sure that your website design and the text you use in your website are “appropriate” for your audience. It may help to get a friend or relative to look at your site and see what they think; you can also try just putting yourself in the mindset of your audience, and look at your site from that perspective. It requires a bit of imagination, but you’ll get the hang of it!

Lesson Summary

In this lesson we’ve investigated how to find out what your market wants, and how to target accordingly. A couple of ways you can improve your targeting is by:

  • Looking at search volumes for related keywords, using search engine suggestions or a suitable keyword tool
  • Taking a more personal approach and visiting forums for your target market

Once you’ve determined better ways to target your keywords, it also pays to take a look at your site and content and think about the following aspects:

  • Age: Do you have a specific age target?
  • Gender:Is your target audience primarily a specific gender?
  • Location:Where are they from?
  • Prior Knowledge: What do they already know?
  • Expectation: What are your visitors expecting and is it what they get?
  • Needs: What is your audience actually after from your site?
  • Competition: What are competitors’ sites doing better/different?
  • Tone: Does your site “make sense” for your target?

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Understanding Market Interactions

Understanding Market Interactions

As an affiliate you want to maximize your profit, so ideally you want to find markets that are successful for both pay-per-click and SEO. So the question is – is it still worthwhile selling in a market where you can only make money with only one these methods?

In this lesson we look at Understanding Market Interactions.

Pay per click doesn’t always work

Generally speaking, if you are making lots of money with pay-per-click you will also make good money with SEO.
However, the opposite isn’t always true.

For example, the website haircutadvice.com ranks very highly in the search engines and receives lots of visitors, but it only profits from internal advertising. When we tested pay-per-click, the results were dismal!

It turns out that although there are thousands of people searching on hair cut keywords, they aren’t looking to buy. And this means they very rarely click on ads.

Nevertheless this website, which is largely made up of free content, still makes some money through CPA offers and Google Adsense, so it’s not all bad!

Predicting the market

You might be wondering whether there is any way that you can predict this situation when researching markets. The answer is, yes, to a certain extent.

For example, you can see evidence that the hair style market is SEO-weighted when you search for the words ‘hair cut advice’ or ‘hair style advice’ in the search engines. There are very few, if any, pay-per-click ads on display – yet there are over a million websites containing information and pictures.

You may well find other markets like this at some stage; markets with high numbers of people searching on the keywords, yet with very little pay-per-click advertising.

You shouldn’t reject these markets out of hand – most other marketers will, so it can be worth your while putting together a website and earning income from SEO, albeit a smaller income than you would earn from a market that makes money from both pay-per-click and SEO.

SEO is also a fall-back position.  If you are unable to profit from pay-per-click but you’ve done everything right on your site, then you can still aim to get lots of traffic and make money that way.

Using one form of marketing to enhance another

How SEO can help improve your pay-per-click

The advantage of SEO is that you can experiment with dozens of search terms without any expense, whereas this is much more costly with pay-per-click. Although your website may only rank for a small number of search terms early on, at a later stage you might find you are ranking highly for long-tail keywords you hadn’t even thought of.

Google Analytics is an essential tool in this situation because it shows you all the keywords people searched on that lead them to your site. Reviewing this information can help you spot new search terms to bid on in pay-per-click, and there’s a better chance they’ll be profitable terms.

This strategy is particularly useful if you are listing on Page 2 or more of search results and wish to get greater visibility for that term.

How pay-per-click can help improve your SEO

As we’ve learned in previous lessons, pay-per-click can be a costly learning curve for affiliates – however, if you can afford to invest the money, you’ll find that being able to analyze the data from your pay-per-click campaigns is enormously beneficial – not only for improving your ads, but also for improving your SEO!
Chances are, if you are making lots of money in pay-per-click, then you’ll also make a lot of money in search engine listings.

As many as 80% of search engine users will click on the natural listings rather than pay-per-click, so it’s worth transferring the market information you learn from pay-per-click to your website. For example, you might find that ‘stop german shepherd aggression’ profits wildly in pay-per-click. Now that you know this is a successful keyword, you can make a big effort to optimize your website for that term and cash in on the free traffic too.

Lesson Summary

If you can succeed with Pay-Per-Click in a market, you can usually succeed with Search-Engine-Optimization also, but the reverse isn’t always true.

You can often find out by doing a quick search and seeing whether a keyword is heavily SEO’d, or has a balance of PPC and SEO sites.

However, don’t completely disregard markets that look bad for PPC – many other marketers will, which leaves you room to build a site to take advantage of  the market and gain an (albeit small) income.

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